Avra is a highly accomplished Executive Coach & Mentor (MCC, ICF) with over 25 years of experience in leadership development. She specializes in partnering with C-suite executives to enhance global communication, strategic decision-making, and executive presence while enabling measurable results. Avra’s approach cuts through complexity, equipping leaders to thrive in high-stakes, dynamic environments.
Before founding Life Self Coaching, Avra held senior leadership roles in Human Resources Management, Customer Intelligence & Experience, and Marketing Communications, bringing a unique, multidimensional perspective to her coaching practice. Since 1997, she has coached, trained, and mentored more than 10,000 senior executives across multinational corporations and NGOs worldwide. Her work also includes impactful coaching engagements with 18 U.S. diplomatic posts in Eastern Europe with the Department of State. Avra is recognized as a trusted advisor who empowers leaders to unlock potential, drive transformation, and lead with clarity.
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