Dr. Amitava Chattopadhyay

Professor of Marketing; GlaxoSmithKline Chaired Professor of Corporate Innovation Area Chair, Marketing, INSEAD
Marketing, Strategy
Customer Satisfaction, CSR
Dr. Amitava Chattopadhyay


Professor Chattopadhyay is an expert in consumer understanding, brand building with purpose, and impactful innovation for firms. With over four decades of experience, he's authored 80+ articles in esteemed international journals and conferences, including Journal of Marketing Research, Journal of Consumer Research, Harvard Business Review, and more. He's authored 30+ widely-adopted pedagogical cases and received awards like the Robert Ferber Award and Best Business Book for 2012. As a Senior Fellow at the NBS Center for Emerging Markets, he's a board member of the Association for Consumer Research. Professor Chattopadhyay has taught executive programs worldwide, delivering insights on customer-centricity, brand purpose, and strategic corporate social responsibility. He holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) from Jadavpur University, India.