Aleix Fernandez

Senior Global Marketing Director, Henkel
Marketing, Business Transformation
Digital Transformation, Digital Transformation
Aleix Fernandez


Senior Global Marketing Director with 15+ years of experience in the Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), and Information Technology (IT) at Procter & Gamble (P&G), Henkel, and HP. Led global brand strategy, innovation, marketing, and advertising for household brands across different product categories including Fabric Care (Laundry Detergents, Fabric Enhancers), Home Care (Air Care, Dish Care, P&G Professional, Surface Care), PC (Laptops, Desktops), Print (Ink Cartridges, Printers, Managed Print Services), and Business Solutions (3D print). Led tech and digital transformation (DX) as Key Decision Maker (KDM) including marketing software solutions, Artificial Intelligence (AI), big data, cloud, MarTech, ecommerce, content management systems (CMS), advertising resource management (ARM), advertising automation software, ad analytics software, customer relationship management (CRM), programmatic advertising, Direct-to-Consumer (D2C), marketing automation, search engine optimization (SEO), process automation, and predictive analytics among others.